> ## Documentation Index
> Fetch the complete documentation index at: https://help.coachiq.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Coupons

> Create and manage discount codes for promotions, partnerships, and special offers

<Info>
  **Where to find this**: Payments → Coupons
</Info>

## What coupons are

Coupons are discount codes that reduce product prices at checkout:

* Percentage discounts (10%, 25%, 50% off)
* Fixed amount discounts ($10, $25 off)
* Free access (100% off)

Clients enter coupon codes during checkout to apply discounts automatically.

## The Coupons page

Navigate to **Payments → Coupons** to view all discount codes.

<Frame>
  <img src="https://mintcdn.com/coachiq/5vkkxqcOvbU35tjs/images/coupons-page.png?fit=max&auto=format&n=5vkkxqcOvbU35tjs&q=85&s=dc93d9992ae3e8a3842340bfbfdd585b" alt="CoachIQ coupons page showing discount codes list with status and redemptions" width="2612" height="1532" data-path="images/coupons-page.png" />
</Frame>

**Page displays:**

* Coupon code
* Discount type (Free, Percentage, Amount)
* Value off
* Redemption count
* Date created
* Active/Inactive status

**Available actions:**

* Create new coupon
* Edit existing coupon
* Delete/archive coupon
* View redemption details

## Three coupon types

<Tabs>
  <Tab title="Free">
    **100% off - No payment required**

    Product becomes free when coupon applied.

    **When to use:**

    * Promotional giveaways
    * Scholarship access
    * Sponsor/donor complimentary sessions
    * Contest prizes

    **Example:** FREESESSION code makes \$75 session free

    <Info>
      Free coupons still require checkout process to capture client info and issue credits.
    </Info>
  </Tab>

  <Tab title="Percentage Off">
    **Discount by percentage**

    Reduces price by specified percentage.

    **When to use:**

    * Promotional campaigns (25% off sale)
    * Referral rewards (20% off for referrals)
    * Seasonal discounts
    * Member benefits (10% member discount)

    **Examples:**

    * 10OFF = 10% discount
    * SPRING25 = 25% off
    * HALF = 50% discount

    <Tip>
      Percentage discounts scale with product price. $100 product with 25% off = $25 discount. $200 product with 25% off = $50 discount.
    </Tip>
  </Tab>

  <Tab title="Amount Off">
    **Fixed dollar discount**

    Reduces price by specific dollar amount.

    **When to use:**

    * Fixed-value promotions (\$10 off any purchase)
    * Bundle discounts (\$50 off packages)
    * Retention offers (\$25 off return visit)

    **Examples:**

    * SAVE10 = \$10 off
    * BUNDLE50 = \$50 off
    * TWENTYFIVE = \$25 off

    <Warning>
      Amount-off coupons can't reduce price below $0. $10 off a $5 product results in $0 charge, not negative.
    </Warning>
  </Tab>
</Tabs>

## Common use cases

<CardGroup cols={2}>
  <Card title="Promotions" icon="megaphone">
    Limited-time sales, seasonal offers, launch discounts
  </Card>

  <Card title="Referrals" icon="user-plus">
    Reward clients who refer friends with discount codes
  </Card>

  <Card title="Partnerships" icon="handshake">
    Corporate codes, sponsor access, organization discounts
  </Card>

  <Card title="Retention" icon="arrow-rotate-left">
    Win-back offers, loyalty rewards, comeback incentives
  </Card>

  <Card title="Influencer" icon="star">
    Unique codes for social media promoters and affiliates
  </Card>

  <Card title="Apology" icon="face-frown">
    Service recovery, issue compensation, goodwill gestures
  </Card>
</CardGroup>

## Coupon vs. Access Code product

**Two ways to offer special access:**

<Tabs>
  <Tab title="Coupon">
    **Discount applied to existing product**

    * Create one coupon
    * Works with any product
    * Client selects product, then applies coupon
    * More flexible - one coupon for multiple products

    **Example:** SUMMER25 code gives 25% off any product
  </Tab>

  <Tab title="Access Code Product">
    **Separate product requiring code**

    * Create Access Code product type
    * Works only for that specific product
    * Client enters code to see/purchase product
    * More controlled - specific product with specific code

    **Example:** CORPORATE2025 unlocks "Corporate Partner Sessions" product

    [Learn about Access Code products →](/payments/product-types)
  </Tab>
</Tabs>

<Tip>
  **General promotions:** Use coupons (one code for many products)

  **Specific partnerships:** Use Access Code products (controlled access to dedicated product)
</Tip>

## How clients use coupons

<Steps>
  <Step title="Client selects product">
    Client goes to booking page or product purchase and selects what they want.
  </Step>

  <Step title="Client enters coupon code">
    At checkout, client finds "Coupon Code" or "Promo Code" field and enters code.
  </Step>

  <Step title="Discount applies">
    Price updates immediately to reflect discount.

    Client sees:

    * Original price (strikethrough)
    * Discount amount
    * New total

    <Frame>
      <img src="https://mintcdn.com/coachiq/5vkkxqcOvbU35tjs/images/coupon-checkout.png?fit=max&auto=format&n=5vkkxqcOvbU35tjs&q=85&s=5c24cf631a9c462b2ca501d3df9aaf91" alt="Checkout screen showing coupon applied with discounted price" width="1386" height="1544" data-path="images/coupon-checkout.png" />
    </Frame>
  </Step>

  <Step title="Client completes purchase">
    Client pays discounted amount and receives product/credits.
  </Step>
</Steps>

## Coupon list columns explained

**Code**: Exact text client must enter

* Case sensitive by default
* No spaces allowed
* Letters, numbers, and hyphens OK

**Type**: Free, Percentage Off, or Amount Off

**Value Off**:

* Free: 100%
* Percentage: 10%, 25%, 50%, etc.
* Amount: $10, $25, \$50, etc.

**Redemptions**: Number of times coupon has been used

* Tracks usage count
* Compares against limit (if set)
* Example: 15/100 = 15 uses out of 100 limit

**Date Created**: When you created the coupon

**Status**: Active (clients can use) or Inactive (disabled)

## Filter and search coupons

**Filter by type:**

* All coupons
* Free only
* Percentage off only
* Amount off only

**Search:** Type code name to find specific coupon

<Frame>
  <img src="https://mintcdn.com/coachiq/5vkkxqcOvbU35tjs/images/coupons-page.png?fit=max&auto=format&n=5vkkxqcOvbU35tjs&q=85&s=dc93d9992ae3e8a3842340bfbfdd585b" alt="CoachIQ coupons page with filter and search options" width="2612" height="1532" data-path="images/coupons-page.png" />
</Frame>

## Coupon limitations and controls

**Redemption limits:**

* Unlimited uses (default)
* Limited total uses (50, 100, 500, etc.)
* One use per customer (coming soon)

## Coupons and subscriptions

When a coupon is applied to a subscription product, the discount applies to every billing cycle for as long as the athlete remains subscribed.

<Info>
  To remove the coupon after the initial purchase, find the athlete's subscription in Stripe and remove the coupon from there.
</Info>

## Creating your first coupon

Ready to create a discount code?

1. Go to Payments → Coupons
2. Click + Create Coupon
3. Choose coupon type (Free, Percentage, Amount)
4. Set code name (what clients enter)
5. Configure discount value
6. Set redemption limits (optional)
7. Save coupon

## Tracking coupon performance

**Metrics to monitor:**

**Redemption count:** How many times used

**Revenue impact:** Total discount given away

**Conversion rate:** Coupon uses / Coupon impressions

**Most popular codes:** Which coupons clients use most

**Least used codes:** Which promotions aren't working

Use redemption data to:

* Measure campaign success
* Adjust discount amounts
* Identify effective channels
* Plan future promotions

## Best practices

**Code naming:**

* Make codes memorable (SPRING25, not XJ7H2K9)
* Include discount in name when possible (25OFF)
* Match campaign (REFER20 for referral program)
* Keep them short (under 15 characters)

**Discount sizing:**

* Test different amounts to find sweet spot
* Too small: Doesn't motivate action
* Too large: Erodes margins unnecessarily
* Common sweet spot: 20-30% for percentage, $25-$50 for amount

**Promotion timing:**

* Limited time creates urgency (48-hour sale)
* Seasonal alignment (SUMMER, NEWYEAR)
* Event-based (GRANDOPENING, ANNIVERSARY)

**Communication:**

* Clearly state terms (expires, limits, restrictions)
* Make codes easy to find and share
* Remind clients of expiration dates
* Celebrate redemptions (thank clients who use codes)

## Related articles

* [Product Types Explained](/payments/product-types)
* [Product Overview](/payments/product-overview)
* [Product Builder](/payments/product-builder)