> ## Documentation Index
> Fetch the complete documentation index at: https://help.coachiq.io/llms.txt
> Use this file to discover all available pages before exploring further.

# SEO & Marketing Overview

> Understand how SEO helps coaches get found online. Learn the three pillars of local search visibility and access guides to optimize your CoachIQ website.

## What SEO means for coaches

SEO (Search Engine Optimization) is how parents and athletes find you when they search for training in your area. When someone types "basketball training near me" or "youth soccer coach \[your city]," SEO determines whether they find you or your competitor.

<Note>
  **The CoachIQ advantage**: Your website comes pre-optimized with professional SEO - proper page structure, meta tags, mobile optimization, and fast hosting. You get a head start that typically takes months to build from scratch.
</Note>

## The three pillars of local search

<CardGroup cols={3}>
  <Card title="Business Listings" icon="map-pin" href="/website/seo-marketing/google-my-business">
    **Your digital storefront**

    * Google My Business drives 80% of local discovery
    * Apple Maps reaches iPhone users
    * Consistent information builds trust
  </Card>

  <Card title="Website Authority" icon="globe" href="/website/seo-marketing/website-seo-basics">
    **Your credibility signal**

    * Quality content structure
    * Fast loading speeds
    * Mobile optimization
    * Secure connections (HTTPS)
  </Card>

  <Card title="Reviews & Reputation" icon="star">
    **Your social proof**

    * Google reviews influence rankings
    * Quality matters more than quantity
    * Recent reviews signal active business
  </Card>
</CardGroup>

## What CoachIQ handles for you

Your website includes enterprise-level technical SEO out of the box:

* **Lightning-fast hosting** and Core Web Vitals optimization
* **Mobile-first design** (70% of parents search on phones)
* **SSL security** and clean URL structure
* **Automatic XML sitemaps** for Google indexing
* **Professional page titles and meta descriptions**

You focus on coaching. We handle the technical foundation.

## SEO guides

<CardGroup cols={2}>
  <Card title="Google My Business" icon="map-pin" href="/website/seo-marketing/google-my-business">
    The most important thing you can do for local visibility - claim and optimize your GMB listing.
  </Card>

  <Card title="Business Listings" icon="list-check" href="/website/seo-marketing/additional-business-listings">
    Expand your presence on Apple Maps, Yelp, Facebook, and local directories.
  </Card>

  <Card title="Website SEO Basics" icon="globe" href="/website/seo-marketing/website-seo-basics">
    Understand on-page SEO elements and how to create content that ranks.
  </Card>

  <Card title="Meta Titles & Keywords" icon="pen-to-square" href="/website/seo-marketing/meta-titles-descriptions">
    Write effective page titles, descriptions, and develop your keyword strategy.
  </Card>

  <Card title="Favicon & Share Images" icon="share-nodes" href="/website/seo-marketing/favicon-share-images">
    Set up your browser icon and social media preview images (Open Graph).
  </Card>

  <Card title="Sitemap Builder" icon="sitemap" href="/website/seo-marketing/sitemap-builder">
    Control which pages appear in search engines and manage page visibility.
  </Card>

  <Card title="URL Redirects" icon="arrow-right-arrow-left" href="/website/seo-marketing/url-redirects">
    Prevent broken links when you rename or remove pages.
  </Card>

  <Card title="Google Search Console" icon="magnifying-glass-chart" href="/website/seo-marketing/seo-google-search-console">
    Monitor how Google sees your site and submit your sitemap.
  </Card>
</CardGroup>

## Common questions

<AccordionGroup>
  <Accordion title="Do I need to do anything for SEO?">
    Your site launches optimized. For best results, set up Google My Business, collect reviews, and keep your content updated. The guides above walk you through each step.
  </Accordion>

  <Accordion title="How long until I show up in Google?">
    New sites typically appear within 1-2 weeks. Ranking well for competitive keywords takes 3-6 months of consistent effort. Google My Business results appear faster than organic rankings.
  </Accordion>

  <Accordion title="What's most important for local coaches?">
    In order: (1) Google My Business, (2) Reviews, (3) Website content with location keywords. These three drive 90% of local discovery.
  </Accordion>
</AccordionGroup>