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These guides are for the coach who runs a business out of a training facility, or is on the way to one. They cover the decisions that happen away from the court: what to charge, how families find you, how to pick and lease a space, how to protect yourself, and how to bring on your first trainers. Each one draws on facility owners in the CoachIQ community, including Brandon Evans (Pro Standard Basketball Academy), Jeff Schmidt (Schmidt Performance), Coach Stefano (Coach Stefano Soccer), Chaz Glotta (CG Hoops), Elite Baseball and Softball Training, Jesse Armitstead (ICE Basketball), John Jeffus (Futbol Factory), and Lee Taft, and shows where the product does the work for you. Read them in the order your business grows. The first two apply from day one, even if you’re still renting gym time by the hour.

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Available Guides

Pricing Your Services

One entry point, commitment-based packages, and prices that fit your market

Getting Found Online (SEO)

The busy coach’s guide to showing up when parents search for training

Finding Your Facility Location

Prove demand, budget honestly, search patiently, and negotiate the lease

Legal & Risk Management

Business structure, insurance, waivers, and the safety systems that protect you

Hiring & Onboarding Trainers

Find, evaluate, pay, and onboard trainers who coach to your standard
More guides are on the way. Have a topic you want covered? Tell us at support@coachiq.io or bring it to Office Hours.