Add Analytics and Tracking to Your Athlete Portal

Where to find this: Dashboard → App Builder → Settings → Scripts & Analytics

Web edition only: Scripts and analytics only apply to the web version of your athlete portal (accessed via browser). Native iOS and Android apps cannot run custom scripts due to platform restrictions.

What you’ll accomplish

Add tracking and analytics to your athlete portal’s web edition. This lets you:

Track athlete engagement with Google Analytics
Run Facebook Pixel for retargeting and conversion tracking
Load third-party tools (Hotjar, Intercom, etc.)
Add custom JavaScript for advanced integrations

Accessing Scripts & Analytics settings

Navigate to App Builder

From your dashboard, select App in the left sidebar.

Go to Settings

Click Settings in the navigation menu.

Select Scripts & Analytics

Choose Scripts & Analytics to access your tracking options.

Adding Google Analytics

Track athlete behavior, page views, and engagement metrics with Google Analytics.

Get your Measurement ID

Open Google Analytics

Go to analytics.google.com and sign in.

Access Admin settings

Click the Admin gear icon in the bottom left corner.

Open Data Streams

Under Property Settings, click Data Streams.

Get or create a Web stream

Select your existing web stream, or click Add stream → Web to create one.Enter your athlete portal URL (e.g., app.coachiq.io/your-org/your-portal).

Copy the Measurement ID

Copy the Measurement ID - it starts with G- followed by letters and numbers (e.g., G-ABC123XYZ).

You only need the Measurement ID, not the full script code. CoachIQ handles the script injection automatically.

Add to CoachIQ

Paste your Measurement ID

In the Analytics section, paste your Measurement ID into the Google Analytics field.

Save your changes

Click Update Analytics in the top right corner.

Your Google Analytics tracking is now active on your athlete portal web edition.

Verify it’s working

Open Google Analytics Realtime

In Google Analytics, go to Reports → Realtime.

Visit your athlete portal

In another browser tab, visit your athlete portal web edition.

Check for activity

You should appear as an active user in the Realtime report within a few seconds.

Adding Facebook Pixel

Track conversions and build retargeting audiences with Facebook Pixel.

Get your Pixel ID

In Meta Business Suite, go to Events Manager → Data Sources → your Pixel.Copy the Pixel ID (a string of numbers, e.g., 1234567890123456).

Add to CoachIQ

In the Analytics section, paste your Pixel ID into the Facebook Pixel field.

Save your changes

Click Update Analytics to activate tracking.

Adding External Scripts

Load third-party JavaScript libraries by URL. Use this for tools like Hotjar, Intercom, Drift, or any service that provides a script URL.

Get the script URL

From your third-party tool, copy the script source URL (starts with https://).

Add the URL

In the External Scripts section, paste the URL into the Script Source URL field.

Add more scripts (optional)

Click + Add Script Source to add additional script URLs.

Save your changes

Click Update Analytics to load the scripts.

Only add scripts you trust. External scripts have full access to your athlete portal page. Only use scripts from reputable services.

Adding Custom JavaScript

Run your own JavaScript code for advanced integrations, custom tracking events, or specialized functionality.

Write your code

In the Custom Js section, enter your JavaScript code.

Don’t include <script> tags - just write the JavaScript code directly.

Save your changes

Click Update Analytics to activate your custom code.

Example: Custom event tracking

// Track when athletes click specific buttons
document.addEventListener('click', function(e) {
  if (e.target.matches('.book-session-btn')) {
    gtag('event', 'book_session_click', {
      'event_category': 'engagement'
    });
  }
});

Common questions

Does this work on the mobile apps?

No. Scripts and analytics only work on the web edition of your athlete portal (accessed through a browser). Native iOS and Android apps cannot execute custom scripts due to platform security restrictions.

Can I add multiple analytics tools?

Yes. You can use Google Analytics, Facebook Pixel, multiple external scripts, and custom JavaScript all at the same time.

Why isn't my tracking showing data?

Common causes:

Didn’t click Update Analytics - Make sure you saved your changes
Ad blocker active - Disable ad blockers when testing
Wrong ID format - Google Analytics IDs start with G-, Pixel IDs are numeric only
Caching - Try a hard refresh (Ctrl+Shift+R or Cmd+Shift+R)

Do I need to add the full Google Analytics script?

No. Just paste your Measurement ID (e.g., G-ABC123XYZ) into the Google Analytics field. CoachIQ automatically loads and configures the tracking script for you.

What's the difference between External Scripts and Custom JS?

External Scripts: Loads JavaScript files from a URL (for third-party tools)
Custom JS: Runs your own JavaScript code directly (for custom functionality)

Will this affect my website tracking?

No. These settings only apply to your Athlete Portal (App Builder). Website tracking is configured separately in Website Builder → Analytics & Tracking.

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Add Analytics and Tracking to Your Athlete Portal

What you’ll accomplish

Accessing Scripts & Analytics settings

Adding Google Analytics

Get your Measurement ID

Add to CoachIQ

Verify it’s working

Adding Facebook Pixel

Adding External Scripts

Adding Custom JavaScript

Example: Custom event tracking

Common questions

​What you’ll accomplish

​Accessing Scripts & Analytics settings

​Adding Google Analytics

​Get your Measurement ID

​Add to CoachIQ

​Verify it’s working

​Adding Facebook Pixel

​Adding External Scripts

​Adding Custom JavaScript

​Example: Custom event tracking

​Common questions

​Related articles

What you’ll accomplish

Accessing Scripts & Analytics settings

Adding Google Analytics

Get your Measurement ID

Add to CoachIQ

Verify it’s working

Adding Facebook Pixel

Adding External Scripts

Adding Custom JavaScript

Example: Custom event tracking

Common questions

Related articles