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Once you’ve built a program, you need to make it available to athletes. This involves two steps: configuring your pricing and access settings, then publishing the program to your Athlete Portal so athletes can actually see it.
Two steps to share a program:
  1. Configure Share settings (Free/Paywalled, Public/Private) in the Program Builder
  2. Add the program to your Athlete Portal to make it live

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Publishing programs to your Athlete Portal

The Athlete Portal is your branded app where athletes access your content. For athletes to see any program, you must add it to the portal’s Programs section.
Where to find the Athlete Portal: Dashboard → Website & App → Athlete Portal → Click Edit

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How to add programs to your portal

1

Open the Athlete Portal editor

From your dashboard, go to Website & App and find the Athlete Portal section. Click Edit to open the portal builder.
2

Go to the Content tab

In the portal editor, click the Content tab. This is where you manage which programs appear in your athlete app.
3

Add your programs

Select the programs you want to make available. Only programs added here will appear in the athlete app.
4

Save your portal

Save your changes. The programs will now be visible to athletes in the app.
Programs Example

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What athletes see in the app

When athletes open your app, they see a Programs section in the sidebar with two categories:
The portal is your control center: You have complete control over what appears in your athlete app. You can add or remove programs, schedulers, products, and communication channels—all from the Athlete Portal editor.

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Understanding pricing and access options

Once a program is added to your Athlete Portal, you control who can access it through Share settings in the Program Builder.
Where to find share settings: Open any program in the Program Builder → Click Share in the top bar
Every program has two independent settings you can combine: This creates four possible combinations:

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How to configure program sharing

1

Open share settings

In the Program Builder, click the Share button in the top bar. The share settings panel opens on the left.
2

Select your price

Choose between:
  • Free: No payment required
  • Paywalled: Requires purchase to access
3

Configure visibility (optional)

Toggle Private program on if you want to restrict access to specific athletes.
4

Complete additional settings

Depending on your choices:
  • If Paywalled: Select which products unlock this program
  • If Private: Search and assign specific athletes
5

Save your settings

Click Save to apply your share configuration.
Progam Share Settings

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Free programs

Free programs don’t require any payment. Athletes can access them without purchasing anything.

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Setting up a free program

  1. Click Share in the Program Builder
  2. Select the Free tab
  3. Click Save
That’s it—your program is now free for all athletes to access.

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When to use free programs

Lead magnets

Offer a free introductory program to attract new athletes and showcase your coaching style.

Client bonuses

Give existing training clients free access to supplemental at-home content.

Community content

Share general fitness tips or educational content with your entire audience.

Trial programs

Let athletes sample your training before committing to paid programs.

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Paywalled programs

Paywalled programs require athletes to purchase a product before accessing the content. This is how you monetize your training programs.

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How paywalling works

  1. You create Products in CoachIQ (one-time purchases or subscriptions)
  2. You link those products to your program
  3. When an athlete purchases any linked product, they automatically get access to the program
Products come first: You must create at least one Product in CoachIQ before you can paywall a program. Products are created in the Payments section of your dashboard.

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Setting up a paywalled program

1

Open share settings

Click Share in the Program Builder.
2

Select Paywalled

Click the Paywalled tab. You’ll see the message: “A product you will deliver to your customer on a per order basis”
3

Select products

Under Select Products, you’ll see your existing CoachIQ products with their prices. Click to select which products unlock this program.Example: Select “Bronze Package - 10”
4

Save

Click Save to apply the paywall.

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Multiple products can unlock one program

You can link multiple products to a single program. Purchasing any of the selected products grants access. Why this is useful:
Pricing strategy: Create different products at different price points, then link the appropriate ones to each program. This lets you offer flexible purchasing options without duplicating programs.

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Private programs

Private programs are only visible to athletes you specifically assign. Other athletes won’t see the program in their app at all.

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Setting up a private program

1

Open share settings

Click Share in the Program Builder.
2

Enable private mode

Toggle on Private program. You’ll see the description: “Directly assign to students”
3

Assign athletes

Use the search field to find athletes by:
  • Name
  • Email
  • Phone number
Click on an athlete to add them to the access list.
4

Save

Click Save to apply. Only assigned athletes will see this program.

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Managing assigned athletes

  • Add more: Search and click to add additional athletes
  • Remove access: Click the X next to an athlete’s name to remove them
  • View current list: Assigned athletes appear with their profile photos in the settings panel

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When to use private programs

Create custom programs for individual athletes with content specific to their needs. Only they can see it.
Build programs for a specific team or training group. Assign all team members and keep it hidden from others.
Offer exclusive programs to your premium clients that regular athletes can’t access.
Test new programs with a small group before releasing to everyone.

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Combining price and visibility

You can combine Free/Paywalled with Public/Private for different business scenarios.

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Free + Public

Access: Anyone on the athlete app Use case: Lead magnets, community content, free trials Setup:
  1. Select Free
  2. Leave Private toggle OFF
  3. Save

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Free + Private

Access: Only assigned athletes (no payment) Use case: Bonus content for existing clients, personalized programs Setup:
  1. Select Free
  2. Toggle ON Private program
  3. Assign specific athletes
  4. Save

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Paywalled + Public

Access: Anyone who purchases a linked product Use case: Selling courses to the public, subscription content Setup:
  1. Select Paywalled
  2. Select products that unlock this program
  3. Leave Private toggle OFF
  4. Save

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Paywalled + Private

Access: Only assigned athletes who also purchase Use case: Exclusive paid programs for select clients, invite-only courses Setup:
  1. Select Paywalled
  2. Select products
  3. Toggle ON Private program
  4. Assign specific athletes
  5. Save
Paywalled + Private means both requirements must be met: Athletes must be assigned AND purchase a linked product. If either condition isn’t met, they can’t access the program.

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The program preview card

As you configure share settings, the preview card on the right shows how your program will appear: Use this preview to verify your settings look correct before saving.

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Sharing workflow examples

Goal: Anyone can buy and access your programSetup:
  1. Create a Product: “Complete Shooting Course - $79”
  2. In Program Builder, click Share
  3. Select Paywalled
  4. Select your $79 product
  5. Leave Private OFF
  6. Save
  7. Go to Website & App → Athlete Portal → Edit → Content
  8. Add the program to your portal
Result: Athletes see the program in “Available,” purchase the product, and get immediate access.
Goal: Only your current 1-on-1 clients get bonus contentSetup:
  1. In Program Builder, click Share
  2. Select Free
  3. Toggle ON Private program
  4. Search and assign each client
  5. Save
  6. Go to Website & App → Athlete Portal → Edit → Content
  7. Add the program to your portal
Result: Only assigned clients see the program under “Shared with you.” It’s completely free for them.
Goal: Subscribers get access to your program librarySetup:
  1. Create a subscription Product: “Monthly Training - $49/month”
  2. For each program, click Share
  3. Select Paywalled
  4. Select the monthly subscription product
  5. Save
  6. Add all programs to your Athlete Portal’s Content section
Result: Anyone who subscribes gets access to all linked programs. If they cancel, access ends.
Goal: Only certain clients can purchase your premium programSetup:
  1. Create a Product: “Elite Training Program - $299”
  2. In Program Builder, click Share
  3. Select Paywalled, select the $299 product
  4. Toggle ON Private program
  5. Assign your VIP clients
  6. Save
  7. Add the program to your Athlete Portal
Result: Only assigned VIPs see the program under “Shared with you.” They still must purchase to access content.

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Frequently asked questions about sharing and pricing

You need to add the program to your Athlete Portal. Go to Website & App → Athlete Portal → Edit → Content, and add the program there. Share settings control who can access a program, but the Athlete Portal controls whether it appears in the app at all.
Share settings (in Program Builder) control pricing and visibility—Free vs Paywalled, Public vs Private. The Athlete Portal (in Website & App) controls what actually appears in your athlete app. You need both: configure Share settings, then add to the portal.
You can change which products are linked to a program at any time. Athletes who already purchased keep their access. New athletes need to purchase based on the current configuration.
The program becomes free for everyone. Athletes who previously paid still have access (they just didn’t need to pay anymore). All future access is free.
Yes! When you create a product, you can link it to multiple programs. This is how bundles work—one purchase, access to many programs.
Open Share settings, find the athlete in the assigned list, and click the X to remove them. Save your changes.
No. Public programs are visible to all athletes in the “Available” section. You only need to assign athletes when Private mode is enabled.
No. Access is tied to the individual athlete’s account. They can’t share login credentials or transfer access to someone else.
Yes. Removing a program from the Athlete Portal just hides it from athletes—the program still exists in your Content section. You can add it back anytime.

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Next steps

Set Up Your Athlete Portal

Configure your branded app where athletes access programs, schedules, and communication.

Create Products

Set up the payment products you’ll link to your programs.

Build Your Program

Create the program content before configuring sharing and pricing.

Product Builder

Step-by-step guide to creating the products you link to paywalled programs.

Attach Products to Content

Learn the details of connecting payment products to your programs.

Scheduling Overview

Pair your programs with scheduling so athletes can book training sessions.

Forms Overview

Collect athlete information with standalone forms outside of programs.