Where to find this: Log into GoHighLevel → Marketing → Emails
Why use GHL for email marketing
Your email list is the only audience you truly own. Social platforms change algorithms—but your contacts stay with you in your CRM. Every campaign you send trains your list to open, click, and engage with your offers. With GHL included in your CoachIQ subscription, you get:- Professional email campaigns (no extra software)
- Pre-built templates by industry
- Drag-and-drop design editor
- Scheduling and automation
- Analytics on opens and clicks
Campaigns vs Templates
| Type | Purpose | Use When |
|---|---|---|
| Campaigns | One-off emails for specific purposes | Product launches, announcements, seasonal promos |
| Templates | Reusable designs you save and pull up anytime | Weekly newsletters, recurring promotions |
Create your first campaign
Navigate to Email Marketing
From your GHL dashboard, click Marketing in the left sidebar, then select Emails.You’ll see three tabs: Statistics, Campaigns, and Templates.
Start a new campaign
Click Campaigns, then New in the top right.You can also create folders (Promotions, Newsletters, Launches) to stay organized as your campaign library grows.
Choose a starting point
Select from:
- Blank — Start from scratch
- Email Marketing Templates — GHL’s pre-built designs by industry (coaching, fitness, business, etc.)
- Your Templates — Designs you’ve saved
Select your editor type
If starting blank, choose your editor:
Plain text emails often feel more personal and can outperform designed emails because they cut through promotional noise.
| Editor | Best For |
|---|---|
| Plain Text | Personal messages, reminders, direct communication |
| Design Editor | Promotional emails, launches, visually branded content |
| Code Editor | HTML developers with custom needs |
Using the Design Editor
The Design Editor is a drag-and-drop builder for visual emails.Adding elements
Drag elements from the left panel into your email:- Text — Headlines, body copy
- Images — Photos, graphics
- Button — Call-to-action buttons
- Logo — Your brand mark
- Dividers — Visual separators
- Social — Social media links
- Video — Embedded video thumbnails
Keep it simple
A clean email with one clear action outperforms cluttered emails with multiple links. Every extra element is a potential distraction. Recommended structure:- Logo
- Headline
- Short copy (2-3 sentences)
- One button (your CTA)
- Footer
Preview on all devices
Click the preview icons to see how your email looks on desktop, tablet, and mobile. Most people read email on their phones—make sure it looks good there.Writing effective subject lines
Your subject line determines whether people open or ignore your email. Access it by clicking Send or Schedule. Tips:- Keep it short and curiosity-driven
- Avoid sounding like an advertisement
- Write like you’re texting a friend, not a corporation
Scheduling and sending
| Option | What It Does |
|---|---|
| Send Now | Delivers immediately |
| Schedule | Pick a specific date and time |
| Batch | Send to segments in smaller groups (useful for large lists) |
| RSS | Auto-send when new content is published (for newsletters) |
Save time with templates
If you send similar emails regularly (newsletters, monthly promos), save them as templates:- Build your design once
- Click Save as Template
- Reuse it for future campaigns—just update the content
Common questions
Should I use plain text or designed emails?
Should I use plain text or designed emails?
Use plain text for personal communication, reminders, and messages that should feel like they’re coming directly from you.Use designed emails for launches, promotions, and branded announcements.
How do I avoid the spam folder?
How do I avoid the spam folder?
- Don’t use ALL CAPS or excessive exclamation marks
- Avoid spam trigger words (“FREE!!!”, “Act Now”)
- Send from a verified domain
- Include an unsubscribe link
What's the best time to send?
What's the best time to send?
Test with your audience. Generally, Tuesday-Thursday mornings perform well, but your athletes may have different patterns.
How is this different from Announcements?
How is this different from Announcements?
Announcements (in CoachIQ) are quick broadcasts to your athletes via email + push + Channels.Email Marketing (in GHL) gives you full campaign tools: design editor, templates, scheduling, segmentation, and detailed analytics. Use it for newsletters, promotions, and lead nurturing.
Video tutorial
For a complete walkthrough of GHL email campaigns, watch this tutorial:Email Campaigns in GoHighLevel
Step-by-step video guide covering campaigns, templates, and best practices