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Where to find this: Payments → Coupons

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What coupons are

Coupons are discount codes that reduce product prices at checkout:
  • Percentage discounts (10%, 25%, 50% off)
  • Fixed amount discounts (10,10, 25 off)
  • Free access (100% off)
Clients enter coupon codes during checkout to apply discounts automatically.

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The Coupons page

Navigate to Payments → Coupons to view all discount codes.
Coupons Page Pn
Page displays:
  • Coupon code
  • Discount type (Free, Percentage, Amount)
  • Value off
  • Redemption count
  • Date created
  • Active/Inactive status
Available actions:
  • Create new coupon
  • Edit existing coupon
  • Delete/archive coupon
  • View redemption details

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Three coupon types

100% off - No payment requiredProduct becomes free when coupon applied.When to use:
  • Promotional giveaways
  • Scholarship access
  • Sponsor/donor complimentary sessions
  • Contest prizes
Example: FREESESSION code makes $75 session free
Free coupons still require checkout process to capture client info and issue credits.

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Common use cases

Promotions

Limited-time sales, seasonal offers, launch discounts

Referrals

Reward clients who refer friends with discount codes

Partnerships

Corporate codes, sponsor access, organization discounts

Retention

Win-back offers, loyalty rewards, comeback incentives

Influencer

Unique codes for social media promoters and affiliates

Apology

Service recovery, issue compensation, goodwill gestures

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Coupon vs. Access Code product

Two ways to offer special access:
Discount applied to existing product
  • Create one coupon
  • Works with any product
  • Client selects product, then applies coupon
  • More flexible - one coupon for multiple products
Example: SUMMER25 code gives 25% off any product
General promotions: Use coupons (one code for many products)Specific partnerships: Use Access Code products (controlled access to dedicated product)

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How clients use coupons

1

Client selects product

Client goes to booking page or product purchase and selects what they want.
2

Client enters coupon code

At checkout, client finds “Coupon Code” or “Promo Code” field and enters code.
3

Discount applies

Price updates immediately to reflect discount.Client sees:
  • Original price (strikethrough)
  • Discount amount
  • New total
Coupon Checkout Pn
4

Client completes purchase

Client pays discounted amount and receives product/credits.

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Coupon list columns explained

Code: Exact text client must enter
  • Case sensitive by default
  • No spaces allowed
  • Letters, numbers, and hyphens OK
Type: Free, Percentage Off, or Amount Off Value Off:
  • Free: 100%
  • Percentage: 10%, 25%, 50%, etc.
  • Amount: 10,10, 25, $50, etc.
Redemptions: Number of times coupon has been used
  • Tracks usage count
  • Compares against limit (if set)
  • Example: 15/100 = 15 uses out of 100 limit
Date Created: When you created the coupon Status: Active (clients can use) or Inactive (disabled)

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Filter and search coupons

Filter by type:
  • All coupons
  • Free only
  • Percentage off only
  • Amount off only
Search: Type code name to find specific coupon
Coupons Page Pn

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Coupon limitations and controls

Redemption limits:
  • Unlimited uses (default)
  • Limited total uses (50, 100, 500, etc.)
  • One use per customer (coming soon)

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Creating your first coupon

Ready to create a discount code?
  1. Go to Payments → Coupons
  2. Click + Create Coupon
  3. Choose coupon type (Free, Percentage, Amount)
  4. Set code name (what clients enter)
  5. Configure discount value
  6. Set redemption limits (optional)
  7. Save coupon

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Tracking coupon performance

Metrics to monitor: Redemption count: How many times used Revenue impact: Total discount given away Conversion rate: Coupon uses / Coupon impressions Most popular codes: Which coupons clients use most Least used codes: Which promotions aren’t working Use redemption data to:
  • Measure campaign success
  • Adjust discount amounts
  • Identify effective channels
  • Plan future promotions

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Best practices

Code naming:
  • Make codes memorable (SPRING25, not XJ7H2K9)
  • Include discount in name when possible (25OFF)
  • Match campaign (REFER20 for referral program)
  • Keep them short (under 15 characters)
Discount sizing:
  • Test different amounts to find sweet spot
  • Too small: Doesn’t motivate action
  • Too large: Erodes margins unnecessarily
  • Common sweet spot: 20-30% for percentage, 25−25-50 for amount
Promotion timing:
  • Limited time creates urgency (48-hour sale)
  • Seasonal alignment (SUMMER, NEWYEAR)
  • Event-based (GRANDOPENING, ANNIVERSARY)
Communication:
  • Clearly state terms (expires, limits, restrictions)
  • Make codes easy to find and share
  • Remind clients of expiration dates
  • Celebrate redemptions (thank clients who use codes)