Single purchase with one-time paymentClient pays once and receives immediate access to what they purchased.No recurring billing. No automatic renewals. One transaction, one delivery.
Best for individual purchases:
Single training sessions
Skills assessments or evaluations
One-time workshops or clinics
Summer camps
Multi-session packages (pay once, use over time)
Program access with lifetime purchase
Merchandise or equipment
Use One-Time products when clients buy something specific with no ongoing billing.
Required:
Product name
Price
Optional but common:
Credits: Issue credits for session bookings
Credit expiration: When credits expire
Processing fee: Who pays Stripe fees
Confirmation page: Where client goes after purchase
Customer experience:
Client selects product
Pays once
Receives credits or access immediately
No future charges
Simplest product type. Great starting point for most coaches.
Recurring billing on a scheduleClient’s card charges automatically each billing period (monthly, quarterly, annually) until they cancel.Automatic renewal. No manual re-purchasing. Charges continue until canceled.
Best for recurring revenue:
Monthly unlimited training
Weekly session packages (e.g., 4 credits per month)
Facility memberships
Program access with monthly fee
Ongoing coaching packages
VIP or premium tiers
Use Subscription products when you want predictable recurring revenue and clients want ongoing access.
Subscriptions reduce administrative work. No chasing payments each month—billing happens automatically.
Required:
Product name
Price
Payment frequency (monthly, quarterly, semi-annually, annually)
Optional but common:
Trial period: Free days before first charge
Credits per period: Renew credits each billing cycle
Credit expiration: Typically “when subscription ends”
Processing fee: Who pays Stripe fees
Customer experience:
Client subscribes with card on file
First charge processes (or after trial period)
Credits issued (if configured)
Card charges automatically each period
New credits issued with each renewal
Client cancels when done
Clients can cancel subscriptions anytime. No penalties. Billing stops at end of current period.
Unlimited monthly:
Name: “Unlimited Monthly Membership”
Price: $200/month
Frequency: Monthly
Credits: 999 per month (effectively unlimited)
Use: Client books as many sessions as they want
4-session monthly package:
Name: “4 Sessions Per Month”
Price: $280/month
Frequency: Monthly
Credits: 4 per month
Expiration: End of billing period
Use: Client gets 4 credits every month, unused credits don’t roll over
Quarterly program access:
Name: “Quarterly Training Program”
Price: $450 every 3 months
Frequency: Quarterly
Credits: None (access-based, not session-based)
Use: Client maintains access to program content as long as subscribed
Code redemption for special accessClient enters a specific code during checkout to receive a discount or free access.Code required. Without the code, this product doesn’t appear as a purchase option.
Best for special access scenarios:
Corporate partnership codes (company pays for employees)
Sponsor or donor free access
Team discount codes
Referral program offers
Promotional campaigns
Scholarship codes
Beta tester access
Use Access Code products when specific groups need special pricing or free access that shouldn’t be publicly available.
Access Code products are hidden from regular purchase flows. Only people with the code can access them.
Required:
Product name
Price (can be $0 for free access)
Access codes (at least one code)
Optional but common:
Redemption limits: How many times each code can be used
Credits: Issue credits upon redemption
Processing fee: Who pays Stripe fees (if price > $0)
Customer experience:
Client receives code from you or partner
Client enters code during booking or checkout
Discount applies or product becomes free
Client completes purchase
Access or credits granted
Track code usage in the Product Builder to see how many times each code has been redeemed.
