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Where to find this: Product Builder → Section 2 (Payment Options) → Processing Fee

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What processing fees are

Every successful transaction incurs two fees: Stripe’s processing fee, plus CoachIQ’s platform fee. US standard rates:
  • Stripe: 2.9% of transaction amount, plus $0.30 per transaction
  • CoachIQ: 1% of transaction amount, plus $0.20 per transaction, added on top of Stripe’s fee
  • Combined: 3.9% + $0.50 per transaction
Example:
  • $100 charge
  • Stripe fee: (100 × 0.029) + 0.30 = $3.20
  • CoachIQ fee: (100 × 0.01) + 0.20 = $1.20
  • Total fee: $4.40
  • You receive: $95.60
International cards and currency conversions may have additional Stripe fees.

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Who pays the fees

You decide who covers Stripe’s processing fees:
Default option - You pay the feesClient pays product price. You receive product price minus the combined Stripe + CoachIQ fee.Example:
  • Product price: $100
  • Client pays: $100
  • Total fee (Stripe + CoachIQ): $4.40
  • You receive: $95.60
Pros:
  • Simpler pricing
  • Better client experience
  • Standard industry practice
Cons:
  • Reduces your revenue per sale
  • Fees add up over time
  • You lose 3.9%+ on every sale

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Configure processing fees

1

Open Product Builder

Go to Payments → Products and either:
  • Click + Create Product for new product
  • Click existing product to edit
2

Navigate to Payment Options

Scroll to Section 2: Payment Options
3

Find Processing Fee toggle

Choose to toggle processing fee on or off
Processing fee toggle in CoachIQ Product Builder payment options
4

Decide on fee

Choose whether you or client pays Stripe fees.If you select Add processing fee, additional fields appear.
5

Configure fee structure (if client pays)

Two fields appear:Fixed amount: $0.50 (Stripe’s $0.30 + CoachIQ’s $0.20)Percentage: 3.9% (Stripe’s 2.9% + CoachIQ’s 1%)These default to the combined Stripe + CoachIQ standard US rates. You control both fields directly — adjust them if your Stripe rates differ, but keep CoachIQ’s 1% + $0.20 included so the combined fee is fully covered.
Check your actual Stripe rates in Stripe Dashboard. Rates may differ based on processing volume, country, or negotiated pricing.
6

Save product

Click Create Product.
Fee configuration saved. Applies to all future purchases of this product.

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How clients see fees

Simple checkout - Client sees product price only
Clean, simple. Client pays exactly what’s advertised.

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Calculating fee amounts

Combined formula: Fee = (Transaction amount × 0.039) + $0.50 (Stripe’s 2.9% + $0.30, plus CoachIQ’s 1% + $0.20) Examples:
These calculations use the combined 3.9% + $0.50 rate (Stripe 2.9% + $0.30, CoachIQ 1% + $0.20). Your actual Stripe rate may differ based on your account; CoachIQ’s 1% + $0.20 applies uniformly.

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Custom fee structures

Some coaches configure custom fee amounts: Higher than Stripe fees:
  • Cover additional costs (bookkeeping, software)
  • Flat $5 processing fee instead of calculated amount
  • Markup percentage (3.5% instead of 2.9%)
Lower than Stripe fees:
  • Split costs with client (1.5% + $0.15 each)
  • Absorb fixed fee, pass percentage only
  • Subsidize to reduce client price impact
Be transparent about fees. Unexpected charges damage trust and may violate consumer protection laws in some areas.
Before passing fees to clients, check: State regulations:
  • Some states prohibit credit card surcharges
  • Others require specific disclosures
  • Rules vary by location
Stripe’s terms:
  • Must comply with Stripe’s surcharging requirements
  • Proper labeling required
  • Card brand rules apply
Disclosure requirements:
  • Must inform clients before purchase
  • Can’t hide fees in fine print
  • Clear explanation of what fee covers
Consult legal counsel about surcharging regulations in your jurisdiction before implementing.

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Impact on pricing strategy

Build fees into your base priceIf you absorb fees, increase base price to maintain margins:
  • Target: $100 profit per session
  • Combined fee (Stripe + CoachIQ): ~4%
  • Set price: ~$105 to net $100
Client sees: $105 (clean price)You receive: ~$100 after fees
Result: Similar final cost to client either way. Choose based on market expectations and legal compliance.

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International and special fees

Additional Stripe fees may apply for: International cards:
  • Stripe adds 1% for non-US cards (Stripe total: 3.9% + $0.30 for international)
  • CoachIQ’s 1% + $0.20 still applies on top of Stripe’s rate, international or domestic
Currency conversion:
  • Additional 1% for currency conversion (Stripe)
  • Applies when charge currency differs from payout currency
Disputed charges:
  • $15 chargeback fee
  • Separate from processing fees
  • Usually not passed to clients
Most coaches use the standard combined rate (Stripe 2.9% + $0.30, CoachIQ 1% + $0.20) for US cards and absorb international card fees rather than configuring multiple fee structures.

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Changing fee configuration

Existing products:
  • Edit product → Section 2 → Update processing fee settings
  • Changes apply to future purchases only
  • Doesn’t affect past transactions
Active subscriptions:
  • Fee configuration locked at subscription creation
  • Can’t change mid-subscription
  • Applies to new subscriptions only
Changing who pays fees mid-campaign may confuse clients. Communicate changes clearly.

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Best practices

Be transparent:
  • Clearly state who pays fees in product descriptions
  • Don’t surprise clients at checkout
  • Explain fee purpose if passing to clients
Stay consistent:
  • Apply same fee policy across similar products
  • Don’t switch approaches frequently
  • Document your policy
Comply with laws:
  • Research local surcharging regulations
  • Follow Stripe’s requirements
  • Consult legal if uncertain
Monitor impact:
  • Track conversion rates by fee approach
  • Gather client feedback
  • Adjust based on data, not assumptions

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Next steps

  1. Revenue sharing - Split revenue with partners or contractors
  2. Guest checkout - Allow purchases without accounts
  3. Product Builder reference - Complete Product Builder guide