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Setup time: 2 minutes
Cost: Completely free (no limits)
What you’ll see: Heatmaps, session recordings, and user behavior insights

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What is Microsoft Clarity?

Microsoft Clarity is a free tool that shows you exactly how visitors interact with your coaching website through session recordings and heatmaps. Watch real visitors navigate your site, see where they click, and identify what confuses them - all without slowing down your website.

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Get your Clarity tracking code

1

Create a Clarity account

  1. Go to clarity.microsoft.com
  2. Click Sign up (top right)
  3. Sign in with Microsoft, Google, or Facebook account
2

Set up your project

  1. Click New project
  2. Enter your website name (e.g., “CoachIQ Website”)
  3. Add your website URL (e.g., yourcoaching.coachiq.io)
  4. Select Sports as your category
  5. Click Create
3

Get your tracking code

  1. Go to Settings (gear icon)
  2. Click Setup
  3. Select Install tracking code manually
  4. You’ll see a script that starts with:
https://www.clarity.ms/tag/XXXXXXXXX 5. Copy just the ID part after /tag/ (usually 10 characters)
The ID looks like: pg4r7pepzr (random letters/numbers)

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Add Clarity to CoachIQ

1

Open Scripts & Analytics

  1. Go to Dashboard → Website Builder
  2. Click Scripts & Analytics in the left sidebar
Scriptsscreen Pn
2

Add Clarity script

  1. In the Scripts section, click Add Script Source
  2. Paste your complete Clarity URL: https://www.clarity.ms/tag/XXXXXXXXX
  3. You’ll see it added to the Scripts list
3

Publish your changes

Click the blue Publish Scripts & Analytics button at the bottom.
Success! Clarity is now recording sessions. First recordings appear in 2-3 hours.

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Verify Clarity is working

1

Check Clarity dashboard

  1. Return to clarity.microsoft.com
  2. Open your project
  3. Look for “Clarity is installed correctly” message
  4. Visit your website in another tab
  5. Within 2 hours, you’ll see your first session recording

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What Clarity shows you

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Heatmaps

Visual maps showing where visitors click, scroll, and move their mouse:
  • Click maps: See most/least clicked elements
  • Scroll maps: Discover how far visitors scroll
  • Dead clicks: Find broken or confusing elements

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Session recordings

Watch anonymous recordings of real visitor sessions:
  • See exactly how users navigate
  • Identify confusion points
  • Understand why visitors leave
  • Find broken features or links

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Insights dashboard

Automatic detection of issues:
  • Rage clicks: Frustrated rapid clicking
  • Dead clicks: Clicks on non-clickable elements
  • Excessive scrolling: Users lost on page
  • Quick backs: Visitors immediately leaving
Privacy note: Clarity automatically masks sensitive information like passwords, credit cards, and personal data. Sessions are anonymous.

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How coaches use Clarity

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Find conversion killers:

  • Watch where visitors abandon booking forms
  • See if CTAs are being missed
  • Identify confusing navigation
  • Spot mobile usability issues

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Optimize for bookings:

  1. Filter recordings to “didn’t convert” sessions
  2. Watch 10 recordings to find patterns
  3. Fix the most common issues
  4. Test and measure improvements
Weekly routine: Every Monday, watch 5 session recordings of visitors who didn’t book. You’ll quickly spot what needs fixing.

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Common questions

Yes, Microsoft Clarity is 100% free with no limits on sessions, websites, or features. There’s no premium version - everything is free.
No, Clarity uses asynchronous loading and Microsoft’s global CDN. It has virtually no impact on site speed.
No, recordings are anonymous and invisible to visitors. Consider mentioning it in your privacy policy for transparency.
Clarity stores recordings for 30 days. You can delete them anytime or disable recording while keeping heatmaps active.

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Best practices

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What to look for in recordings:

  • Booking abandonment: Why visitors don’t complete bookings
  • Form issues: Fields causing confusion
  • Mobile problems: Buttons too small or elements overlapping
  • Navigation confusion: Visitors searching for information
  • Price sensitivity: Quick exits after seeing pricing

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Heatmap insights:

  • Elements with no clicks might be poorly designed
  • Heavy clicking on non-links means visitors expect interactivity
  • Short scroll depth suggests content isn’t engaging
  • Mobile vs desktop patterns often differ significantly

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Troubleshooting

IssueSolution
No recordings showingWait 2-3 hours after installation
Clarity not detectedMake sure you added the full URL with https://
Can’t see heatmapsNeed at least 100 sessions for accurate heatmaps
Missing dashboard dataClear your browser cache and refresh

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Take action on insights

Watch first recordings

Review 5 sessions to understand visitor behavior

Check heatmaps

See where visitors click most and least

Fix dead clicks

Identify and fix non-working elements

Optimize mobile

Filter recordings by device to improve mobile experience

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Next steps

After installing Clarity:
  1. Wait 24 hours to gather initial data
  2. Watch 10 recordings of non-converting visitors
  3. Create a list of top 3 issues to fix
  4. Make improvements and measure results
Coach insight: Most coaches discover their booking button is hard to find on mobile. Check your mobile heatmaps first - that’s where most quick wins hide.