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Setup time: 3 minutes
Cost: Free (you only pay for ads)
What you’ll track: Ad clicks, conversions, and website visitors for retargeting

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What is Facebook Pixel?

Facebook Pixel is a tracking code that measures how effective your Facebook and Instagram ads are. It helps you retarget website visitors, track bookings from ads, and optimize campaigns for people most likely to become clients.

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Get your Facebook Pixel ID

1

Access Facebook Events Manager

  1. Go to Facebook Business Suite
  2. Click All tools (menu icon)
  3. Select Events Manager under “Measure & Report”
You need a Facebook Business account. If you don’t have one, Facebook will prompt you to create it (free).
2

Create a Pixel

  1. Click Connect data sources (green button)
  2. Select Web
  3. Choose Facebook Pixel
  4. Name your pixel (e.g., “CoachIQ Website”)
  5. Enter your website URL
  6. Click Create
3

Copy your Pixel ID

Your Pixel ID appears at the top of the setup page. It’s a 15-16 digit number like: 532098336535001
Save this ID in your notes - you’ll need it for all Facebook ad campaigns.

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Add Facebook Pixel to CoachIQ

1

Open Scripts & Analytics

  1. Go to Dashboard → Website Builder
  2. Click Scripts & Analytics in the left sidebar Scripts Screen
2

Paste your Pixel ID

  1. In the Facebook Analytics field, paste your Pixel ID
  2. Only paste the numbers (e.g., 532098336535001)
  3. Don’t include any extra text or spaces
3

Publish your changes

Click the blue Publish Scripts & Analytics button at the bottom.
Success! Facebook Pixel is now tracking your website. Test it with Facebook’s Pixel Helper.

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Verify Pixel is working

  1. Install Facebook Pixel Helper Chrome extension
  2. Visit your website
  3. Click the Pixel Helper icon
  4. It should show “1 pixel found” in green

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What Facebook Pixel tracks automatically

Once installed, Facebook automatically tracks:
  • PageView: Every page visit
  • ViewContent: When someone views your services
  • Contact: Form submissions
  • Schedule: Booking interactions
  • Purchase: Completed transactions

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Set up retargeting audiences

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Create a website visitor audience:

  1. Go to Ads Manager → Audiences
  2. Click Create audience → Custom Audience
  3. Choose Website
  4. Select “All website visitors”
  5. Set retention to 30-180 days
  6. Name it “Website Visitors - Retargeting”
Money-saving tip: Create a custom audience of people who visited but didn’t book. These warm leads convert better than cold traffic.

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Common questions

Yes! Install it now to build your retargeting audience. When you’re ready to run ads, you’ll already have data on past visitors.
Yes, Facebook Pixel tracks both Facebook and Instagram ads since they use the same advertising platform (Meta).
No, the Pixel loads asynchronously and won’t affect your site speed or user experience.
Pixel still works but may track fewer conversions. Facebook’s Aggregated Event Measurement handles this automatically.

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Best practices for coaches

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Conversion events to prioritize:

  1. Book a Session - Most important for tracking ROI
  2. Contact Form - Track lead generation
  3. View Schedule - Shows purchase intent
  4. Sign Up - Newsletter or program registration

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Retargeting strategy:

  • 0-7 days: Show testimonials and social proof
  • 8-30 days: Offer a free consultation or trial
  • 31-90 days: Share success stories and transformations
  • 90+ days: Seasonal promotions or new programs

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Troubleshooting

IssueSolution
Pixel not detectedClear cache and wait 20 minutes, then check again
Wrong pixel firingMake sure you only have one Pixel ID entered
No conversions showingConversions can take 24-48 hours to appear
Duplicate eventsCheck you haven’t installed Pixel twice

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Next steps

Create your first ad

Launch a Facebook ad campaign targeting your local area

Build custom audiences

Set up retargeting based on specific page visits

Track conversions

Set up conversion events for bookings and signups

Add Microsoft Clarity

See how users interact with your site
Pro tip: Run a small $5/day retargeting campaign to stay top-of-mind with website visitors. This often has the highest ROI for coaching businesses.