Limit your main navigation to 5-7 key items that align with what parents and athletes want to accomplish: learning about your coaching, finding the right program, and taking action. Most successful coaching websites use: Home, About, Services/Programs, Testimonials, and Contact.
Use descriptive, action-oriented page names
Instead of generic names, use specific coaching terms that clearly communicate value:
“Basketball Skills Training” vs “Services”
“Coach Biography & Experience” vs “About”
“Schedule Your First Session” vs “Contact”
This helps both visitors and search engines understand your coaching offerings.
Design navigation for mobile-first experience
Many parents browse coaching websites on phones while at games or practices. Ensure your navigation works smoothly on mobile devices with clear, touch-friendly menu items, logical dropdown organization, and fast-loading pages.
Include clear calls-to-action in navigation
Your navigation should guide visitors toward key actions like booking sessions or contacting you. Include prominent buttons for “Schedule Training,” “Free Consultation,” or “Get Started” in your header navigation, linking to your scheduling system.
Organize by user intent and journey
Structure your pages around what parents and athletes want to accomplish:
Learning phase: About, Philosophy, Credentials
Evaluation phase: Services, Training Types, Testimonials
Can I have pages that aren't in the main navigation?
Yes! You can create pages for specific purposes (like thank-you pages after form submissions, specific landing pages for marketing campaigns, or detailed service pages) that aren’t included in your main navigation. These pages are still accessible via direct links but don’t clutter your main menu.
How do I make my navigation mobile-friendly?
CoachIQ websites are automatically mobile-optimized, but you should test your navigation on a phone. Keep menu items short and descriptive, use clear hierarchy with logical dropdowns, and ensure touch navigation works smoothly. The preview feature shows how your navigation appears on mobile devices.
Can I change my navigation structure after my website is live?
Absolutely! You can add, remove, or reorganize pages and navigation at any time using the Website Builder. However, major structural changes might temporarily affect your search engine rankings, so it’s best to plan your structure carefully during initial setup and make incremental improvements rather than complete overhauls.
Should I include pricing in my navigation?
This depends on your coaching business model. If you have standard pricing, including a “Pricing” page in navigation can help qualify leads. If you offer custom coaching packages, you might prefer to discuss pricing during consultations. Consider your target market and how price-sensitive your coaching services are.
How do navigation and SEO work together?
Good navigation structure helps search engines understand your website and improves user experience, both important for SEO. Use descriptive page names with relevant coaching keywords, create logical page hierarchies, and ensure all important pages are accessible within a few clicks from your homepage.