Complete guide to how credits work, why to use them, and how they benefit your coaching business
New to credits? Think of them like punch cards or arcade tokens—athletes buy credits upfront, then redeem them for sessions instead of paying each time.
Credits are a pre-paid booking currency that athletes purchase in packages and redeem when booking sessions with you. Instead of paying 50 each time they book, an athlete might buy a “10-Credit Package” for 450 upfront, then use 1 credit per session.Real-world analogy: Like a gym membership punch card or Starbucks rewards—pay once, use credits multiple times.
Financial benefits:✅ Upfront cash flow: Get paid 450 today instead of 50 × 10 over 10 weeks
✅ Higher commitment: Athletes who buy packages stick around longer (80%+ retention vs 50% pay-per-session)
✅ Predictable revenue: Know exactly how much money is “in the bank” via sold credits
✅ Reduced transaction fees: 1 transaction for 10 sessions instead of 10 separate charges
✅ Package discounts: Sell 10 credits for 450 (45/credit) vs 50 per session—athlete saves, you secure $450 upfrontOperational benefits:✅ Faster booking: No payment processing at booking time (credit already owned)
✅ Fewer no-shows: Athletes less likely to waste pre-paid credits
✅ Flexible offerings: Different credit packages for different athlete types
✅ Easier refunds: Refund credits instead of money (keeps cash in business)
✅ Subscription compatibility: Combine with monthly credit subscriptions for recurring revenue
Why athletes love credits:✅ Cost savings: Package discounts (buy 10, save $50)
✅ Simplified booking: No payment step at booking time
✅ Commitment tool: Helps them stay accountable (already paid)
✅ Flexibility: Use credits across different session types
✅ Gift-friendly: Can purchase as gifts or receive from others
✅ Progress tracking: Visual credit balance = training progressExample athlete experience:“I bought a 20-credit package for 800inJanuary.EverytimeIbook,itjustaskshowmanycreditstouse—noenteringmycardinforepeatedly.IcanseeIhave12creditsleft,whichmotivatesmetokeeptraining.WhenIrunlow,Ijustbuyanotherpackage.Somucheasierthanpaying50 every single session!”
Marketing angle: Position credit packages as “better value” and “convenient commitment tool”—athletes respond well to both benefits.
What credits are NOT:❌ Not a membership fee: Credits are used per booking, not monthly access
❌ Not automatic: Athletes choose when to use credits (not auto-deducted)
❌ Not restrictive: Can offer both credit-based AND direct-payment options
❌ Not complicated: Athletes understand “tokens” and “punch cards” intuitively
❌ Not required: You can run entire business without credits if preferredAddressing concerns:“Won’t athletes get confused?”
→ No more than gym memberships or coffee rewards—familiar concept“What if athletes don’t use all their credits?”
→ Set expiration dates, send low-balance reminders, offer rollover policies“Isn’t this risky? I’m giving sessions before getting paid!”
→ Opposite—you GET PAID FIRST, then deliver sessions. Better cash flow than pay-per-session.
Credits are sold through Products in CoachIQ’s payment system. There are two ways to issue credits:Product Types That Issue Credits:
One-Time Payment Products
Subscription Products
How it works: Single purchase, all credits issued immediatelyExample: “10-Credit Package - $450”
Athlete pays $450 once
Receives 10 credits instantly
Uses credits until depleted
Purchases another package when ready
Best for: Pay-as-you-go coaching, flexible commitments, trial packagesConfiguration: Create product → Enable “Add credits once purchased” → Set credit amount
How it works: Recurring payment, credits issued per billing cycleExample: “Monthly Membership - $250/month (5 credits/month)”
Athlete pays $250 monthly
Receives 5 fresh credits each month
Credits may expire or roll over (your choice)
Auto-renews as long as subscription active
Best for: Predictable recurring revenue, committed athletes, membership modelsConfiguration: Create subscription → Set frequency (Month/Week/Year) → Enable “Add credits once purchased” → Set credits per cycleSpecial feature: Can set “Unlimited credits” for subscription period (displays as ∞ symbol)
What athlete receives:
Credits added to their account balance immediately after purchase
Ability to use credits when booking schedulers that accept them
Credit balance tracked in Athlete Portal and mobile app
Important: You create credit-issuing products in Payments → Products, then configure schedulers to accept those credits in Schedule → Schedulers. It’s a two-way linkage—both sides must be configured.
CoachIQ has two distinct credit types that work together:
Master Credits (Universal)
Scheduler-Specific Credits
What they are: Credits that can be used for ANY credit-enabled schedulerHow they work:
No restrictions on which sessions they can book
Used LAST (after scheduler-specific credits are exhausted)
Displayed as “Master Credits” in athlete profile
When to issue:
General-purpose credit packages
Flexibility for athlete to book any service
Simple credit system without restrictions
Note: Master credits are only added manually by admins. All other credits purchased by users will have a product specific credit bank on their account.
Athlete sees:
“Master Credits: 10”
“These credits can be used for any session and have no restrictions”
What they are: Credits restricted to designated schedulers onlyHow they work:
Can ONLY be used for specific sessions you select
Used FIRST (before master credits)
Displayed with “Redeemable Sessions” list showing which schedulers accept them
When to issue:
Membership packages for specific programs
Tiered offerings (Basic members get Class A only, Premium get all classes)
Revenue sharing with other coaches (restrict to their sessions)
Configuration: In product builder → “Redeemable Schedulers” → Select specific schedulersAthlete sees:
Use case example: “Elite Program Membership” grants 10 credits/month but they can only book Elite Class and Elite Shooting Labs—not your basic training sessions.
Credit Priority System: When athlete books a session, CoachIQ checks credits in this order:
First: Scheduler-specific credits for that particular scheduler
Last: Master credits (if scheduler-specific exhausted or don’t exist)
Athletes will see specific symbols and formats in their credit balance:
Symbol
Meaning
Explanation
6
6 finite credits
Standard credit balance—use until depleted
∞
Unlimited credits
Unlimited WITHIN current subscription period (resets at renewal)
3/∞
Used 3 of unlimited
Used 3 credits this period, unlimited remaining until renewal
0/∞
Scheduler-specific available
Shows per-scheduler usage for restricted credits
0/5
Expiration tracking
0 credits expired out of 5 total issued
0
No credits remaining
Balance empty—need to purchase or wait for subscription renewal
Common confusion: ∞ does NOT mean unlimited forever. It means unlimited WITHIN the current billing period. For monthly subscriptions, unlimited credits reset each month.
Examples in context:Scenario 1: One-time package
Athlete bought “10-Credit Package”
Display: “Credit Balance: 6”
Meaning: 6 credits remaining from original 10
Scenario 2: Monthly subscription
Athlete has “Unlimited Monthly Membership”
Display: “Credit Balance: ∞”
Meaning: Can book unlimited sessions this month, resets next month
Scenario 3: Subscription with usage
Athlete used 3 sessions from monthly unlimited
Display: “Credit Balance: 3/∞”
Meaning: Used 3 this month, unlimited remaining until renewal
Scenario 4: Scheduler-specific credits
Athlete has “Rising Stars Membership”
Display under Redeemable Sessions:
“Rising Stars Class: 0/∞”
“Rising Stars Shooting Lab: 0/4”
Meaning: Unlimited bookings for Rising Stars Class and only 4 more bookings available for Rising Stars Shooting Lab this month
Best for: New athletes, trial periods, testing your serviceTypical duration: 2-3 weeks (2x/week training) or 1 month (1-2x/week training)Pricing strategy: Small discount (5-8% off)Why it works: Low commitment, easy “yes” for trying you outExample: “$240 for 5 Credits - Try before you commit!”
10-Credit Standard Package
Best for: Most athletes, 1-2 month commitmentsTypical duration: 5 weeks (2x/week) or 10 weeks (1x/week)Pricing strategy: Meaningful discount (10-12% off)Why it works: Enough sessions to see results, not overwhelming commitmentExample: “$450 for 10 Credits - Our most popular package!”
Recommended: Make this your flagship package. Most coaches sell 60-70% of credits in 10-packs.
20-Credit Premium Package
Best for: Committed athletes, 2-3 month programsTypical duration: 10 weeks (2x/week) or 20 weeks (1x/week)Pricing strategy: Strong discount (15% off)Why it works: Serious commitment, positions athlete as dedicatedExample: “$850 for 20 Credits - Best value for committed athletes!”
Unlimited Monthly Subscription
Best for: High-frequency athletes, predictable revenueStructure: Fixed monthly fee, set number of credits per month (e.g., $400/month = 12 credits)Pricing strategy: Significant savings for frequent athletesWhy it works: Predictable recurring revenue, athlete locks inExample: “$400/month Unlimited - 12 Credits/month (up to 3x/week)”See Subscription Scheduling for full details.
Full refund: Return unused credits as money (minus transaction fees)
Partial refund: Refund minus a processing/admin fee
No refunds: Credits are final sale (most common)
Credit freeze: Pause expiration for athlete on extended break
Recommended policy: “No refunds on credit packages, but credits never expire and can be gifted to others.”Why: Protects your cash flow, maintains simplicity
Athlete wants to transfer credits to friend
Your options:
Allow transfers: Build goodwill, potential new athlete acquisition
No transfers: Protect against credit resale market
Conditional transfers: Allow with admin fee or approval
Recommended: Allow transfers with coach approval—turns athletes into referral sources.
Coach cancels session, credit already used
Standard practice: Refund credit back to athlete’s balanceSystem should handle automatically: CoachIQ refunds credits when coach cancelsNo cash refund needed: Credit goes back into athlete’s account for future use
When to use multiple credits per session:✅ Longer sessions: 90-min session = 1.5 credits or 2 credits
✅ Premium services: Video analysis session = 2 credits
✅ Group training value: Small group (max 4) = 1 credit, but individual value maintained
✅ Specialty add-ons: Nutrition consult = 0.5 creditsConfiguration in CoachIQ:
Set scheduler to require 2 credits (or 1.5, 0.5, etc.)
System automatically deducts correct amount at booking
What if athlete books but doesn't have enough credits?
System behavior: CoachIQ prevents booking if insufficient creditsAthlete sees (if credit renewal link is enabled): “Add more credits”Your action: None required (system handles automatically)
Can I offer both credits AND direct payment for same session?
Yes! This is the “hybrid” model.Configuration: Set scheduler to accept “1 Credit OR $50”Athlete experience: Chooses payment method at booking timeWhy do this: Flexibility for new athletes, while incentivizing packages for regulars
How do credits work with recurring bookings?
Important: If a client is only on recurring booking then credits are not needed. Simply collect their payment with a one time or monthly product and create their recurring booking.See Recurring Bookings for full details.
Can athletes share/split credit packages?
Your policy decision:Option 1: No sharing (default)—each athlete has their own credit balanceOption 2: Family/couple accounts—allow credit sharing among linked accountsCoachIQ default: Individual credit balances per athleteWorkaround for sharing: Create “family package” product that grants credits to multiple athlete accounts
What happens to unused credits if athlete stops training?
Financially: This is your profit margin bufferExplanation: Some unused credits offset administrative costs, marketing, and credit card feesTypical unused rate: 10-20% of credits go unused (industry standard)To minimize:
Send re-engagement campaigns to inactive athletes
Offer credit transfer to friends
Allow gifting unused credits
No expiration policy keeps athletes willing to return later
What's the difference between Master Credits and Scheduler-Specific Credits?
Master Credits:
Added manually by an admin/coach
Universal—can be used for any credit-enabled scheduler
Used LAST (after scheduler-specific credits exhausted)
Product Bank Credits
Credits that are added when a user makes a product purchase (one time or subscription)
Non Scheduler Specifc: Universal—can be used for any credit-enabled scheduler
Scheduler Specific: Restricted to designated schedulers only
Used FIRST (priority over master credits)
Great for tiered memberships and program-specific packages
Your business has these traits:✅ You want upfront cash flow
✅ You want clients to be able to book their own sessions
✅ You offer packages or programs (not just drop-ins)
✅ Athletes train regularly (2+ times per month)
✅ You want higher commitment from athletes
✅ You’re comfortable with package sales conversations
✅ You can handle some administrative overhead (credit tracking)Athlete types that love credits:
Committed long-term athletes
Athletes on structured programs
Those who value convenience
Package/deal shoppers
Verdict: Credits will improve your business metrics
Your business has these traits:❌ You offer an inconsistent training schedule (no facility, rotating gym schedule)
❌ Athletes train inconsistently
❌ Athletes train the same time each week (use recurring booking alongside monthly subscription)
❌ Your athletes are very transient (tourists, travelers)
❌ You’re just starting out and want to test demand firstAthlete types that struggle with credits:
Drop-in athletes
Tourists/travelers (won’t use credits)
Those with unpredictable schedules
Verdict: Start with direct payment, add credits later if needed
Best of both worlds:✅ Offer credit packages for committed athletes
✅ Allow direct payment for casual/new athletes
✅ Price direct payment higher to incentivize packages
✅ Transition athletes from pay-per-session → packages over timeImplementation:
Start all new athletes on direct payment (try you out)
After 4-6 sessions, offer credit package as “better value”
Frame it as reward for their commitment
Gradually shift athlete base toward packages
Verdict: Recommended for most coaches—flexibility + revenue optimization
You now understand: What credits are, why they benefit your business, how they work in CoachIQ, the two credit types (Master vs Scheduler-Specific), and whether they’re right for your coaching model.
Ready to implement credits? Continue to Article #24 for step-by-step setup instructions, or contact support for personalized credit strategy consultation. Contact Support